The Bank of Cancer Research (BCR) is a concept for a bank, exactly like the one you currently use except for one key difference; all available profits are used to fund open source cancer research.
In 2016 the USA banking industry made annual profits of $171,300,000,000. Imagine the impact on cancer treatments if banking profits were used to fund cancer research. Could we cure cancer within our lifetime?
BCR is a type of social enterprise that we call a Purpose Entity which is a step towards a more creative capitalism which better aligns market forces to find a cure for cancer through the power of free markets.
The Purpose Model allows customers to donate the profits from their banking services to cancer research, creates purpose for careers in finance, provides sustainable funding for cancer research and enables BCR to contribute to open source cancer research
The fastest way to make BCR a reality is to purchase an established bank. The Giving Pledge, a group of the world’s wealthiest individuals and families who have a combined net worth of roughly $840 billion and who have made a commitment to dedicate the majority of their wealth to philanthropy, provides the best opportunity for us to raise the capital to purchase an existing bank.
Signatories to the Giving Pledge include Bill and Melinda Gates, Warren Buffett, Larry Ellison, Michael R. Bloomberg, Carl Icahn, Paul Allen and Mark Zuckerberg.
PURPOSE BEYOND PROFIT
BCR exists for one purpose, to find a cure for cancer. Our mission statement, Cure Cancer, drives everything that we do and creates our competitive advantage which is delivered via the Purpose Model.
Purpose is central to BCR and purpose flows through every element of the bank.
BCR operates for a purpose, beyond profit.
Employees work at BCR for a purpose, beyond a pay cheque.
Customers come to BCR for a purpose, beyond banking services, as every time they use BCR they will be contributing to cancer research.
Investors invest in BCR for a purpose beyond a financial return.
The use of the profits of BCR better reflects the values of the customers, employees and investors.
EVERYONE IS BETTER OFF
Consider the advantages of a world where BCR exists:
Sustainable funding for cancer research
Improved cancer treatments for everyone in the world to share
More meaningful careers for employees as they will work for a purpose beyond a pay cheque. Furthermore, the next time a loved one of theirs is diagnosed with cancer they will be able to take comfort in the fact that every day of their career they have contributed to finding a cure.
Customers will get more from their banking services as each time they use BCR they are contributing to the funding of cancer research.
Scientists and researchers will be able to focus on research as opposed to being distracted by the constant need to secure future funding
An investor’s charitable contributions will no longer be donations; they will be investments that grow over time and continue to fund cancer research for years to come.
BCR is a new business model based on purpose beyond profit and the concept of sustainable philanthropy.
The best way to explain the concept of sustainable philanthropy is to consider the old saying
'GIVE A MAN A FISH AND HE WILL EAT FOR A WEEK, TEACH A MAN HOW TO FISH AND HE WILL EAT FOR A LIFETIME'.
Once BCR is established it will actively generate it’s own profits, and as such the funding of cancer research will be sustainable.
TELL SOMEONE ELSE
If you want to play a role in turning BCR into a reality, the next steps are simple, tell someone else about the Bank of Cancer Research.
If you want to live in a world where every time you swipe your credit card, you are funding cancer research, tell someone else.
If the next time a loved one gets diagnosed with cancer instead of saying I wish there was something I could do, you want to say I did something, tell someone else.
If you want to live in a world where every day of your working life you are making the world a better place, tell someone else.
If you want to cure cancer, tell someone else.