BCR was created in response to the eternal question, what do I want to do when I grow up? In answering this question we considered what goal is worth dedicating your life to? With more than 8.3 million people dying of cancer every year, we created the goal of trying to cure cancer within our lifetime. We approach this goal with the mindset that if we can make any improvements to cancer treatments our efforts will be worth it. 

Our approach to this incredibly complex task is relatively simple the only way to find a cure is by cancer research, in order to do the research the researchers need funding, the more funding they receive, the faster they will find the cure. So following this logic the cure for cancer lies in our ability to fund research. 

Then one day whilst reading a newspaper article about how a bank had made an annual profit of around $5,000,000,000 we asked ourselves;

Imagine the impact on cancer treatments if banking profits were used to fund cancer research
— Aaron March

From this question, the concept for BCR was borne. 

The question is still relevant today.

In 2013 the USA banking industry made annual profits of $154,700,000,000. Imagine the impact on cancer treatments if banking profits were used to fund cancer research? Could we cure cancer within our lifetime?