Welcome to the Bank of Cancer Research (BCR). BCR is a concept for a bank, exactly like the one you currently use except for one key difference; all available profits are used to fund cancer research.
BCR represents the next evolution in business structuring; it changes the reasons why we buy products and the reasons why we work for our employers.
The fastest way to make BCR a reality is to purchase an established bank. The Giving Pledge, a group of the world’s wealthiest individuals and families who have a combined net worth of roughly $730 billion and who have made a commitment to dedicate the majority of their wealth to philanthropy, provides the best opportunity for us to raise the capital to purchase an existing bank.
Signatories to the Giving Pledge include Bill and Melinda Gates, Warren Buffett, Larry Ellison, Michael R. Bloomberg, Carl Icahn, Paul Allen and Mark Zuckerberg.
In 2013 the USA banking industry made annual profits of $154,700,000,000. If BCR could capture 1% of the market, imagine the impact an additional $15,470,000,000 of annual funding would have on cancer research? Could we cure cancer within our lifetime?
PURPOSE BEYOND PROFIT
Purpose is central to BCR and purpose flows through every element of the bank. Consider the following:
BCR will operate for a purpose, beyond profit.
Employees will work at BCR for a purpose, beyond a pay cheque
Customers will come to BCR for a purpose, beyond banking services, as every time they use BCR they will be contributing to cancer research.
Investors will invest in BCR for a purpose beyond a financial return
The use of the profits of BCR will better reflect the values of the customers, employees and investors.
EVERYONE IS BETTER OFF
Consider the advantages of a world where BCR exists:
Sustainable funding for cancer research
Improved cancer treatments for everyone in the world to share
More meaningful careers for employees as they will work for a purpose beyond a pay cheque. Furthermore, the next time a loved one of theirs is diagnosed with cancer they will be able to take comfort in the fact that every day of their career they have contributed to finding a cure.
Customers will get more from their banking services as each time they use BCR they are contributing to the funding of cancer research.
Scientists and researchers will be able to focus on research as opposed to being distracted by the constant need to secure future funding
An investor’s charitable contributions will no longer be donations; they will be investments that grow over time and continue to fund cancer research for years to come.
BCR is a new business model based on purpose beyond profit and the concept of sustainable philanthropy.
The best way to explain the concept of sustainable philanthropy is to consider the old saying
'GIVE A MAN A FISH AND HE WILL EAT FOR A WEEK, TEACH A MAN HOW TO FISH AND HE WILL EAT FOR A LIFETIME'.
Once BCR is established it will actively generate it’s own profits, and as such the funding of cancer research will be sustainable.
TELL SOMEONE ELSE
If you want to play a role in turning BCR into a reality, the next steps are simple, tell someone else about the Bank of Cancer Research.
If you want to live in a world where every time you swipe your credit card, you are funding cancer research, tell someone else.
If the next time a loved one gets diagnosed with cancer instead of saying I wish there was something I could do, you want to say I did something, tell someone else.
If you want to live in a world where every day of your working life you are making the world a better place, tell someone else.
If you want to cure cancer, tell someone else.