Many people are searching for their life’s purpose; however, we believe it is up to us to create our life’s purpose.
History is filled with people who have achieved incredible things. Forget the romantic notion, these people were not born to do it they chose to do it.
Here at BCR we choose to give our life purpose by taking on the most destructive disease of our generation. We are seeking to find a cure for cancer through a more creative capitalism and the power of the free markets.
We want to move away from the stale notion of profit for profit sake. We want to challenge the status quo and move towards the idea of purpose over profit.
Do not wait until a loved one gets sick with cancer and say I wish there was something I could have done. Do something now while you can make an impact.
BCR and the Purpose Model represents the next evolution in business structuring; it changes the reasons why we buy products and the reasons why we work for our employers.
Challenge yourself to give your life purpose and join the Purpose Generation.