BCR exists for one purpose, to find a cure for cancer. Our mission statement, Cure Cancer, drives everything that we do and creates our competitive advantage which is delivered via the Purpose Model.
Whenever we make a decision, we ask will the outcome help us reach our goal? If the answer is yes, we proceed, if the answer is no, we do not. If the answer is maybe, then we continue to work through the matter until we get a yes. The clarity of our purpose simplifies decision making.
Our mission statement keeps us accountable to each other, our customers, our investors and the community.