BCR is a concept for a bank which uses its profits to fund cancer research. BCR will give customers the power to choose who receives the profits generated from their banking services. Customers will be given a choice to direct the profits to cancer research which will lead to improvements in treatments and which will one day lead to a cure.
When customers are choosing, who to bank with they are making a decision that can change the world.
#BCR #PurposeGeneration #PurposeBeyondProfit